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BRANDING | ILLUSTRATION | PACKAGING

The Cod Squad is a small mom-and-pop restaurant. They create a homey and personable touch to their business, making fresh and homemade fish and chips.

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The Challenge

This project was a refresh of a Nanaimo restaurant. The challenge was to modernize the overall branding to create elements within the logo that would be able to apply to different mediums and brand assets.

The Tools

INDESIGN / ILLUSTRATOR / PHOTOSHOP

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The Approach

Focusing on the bigger picture, I designed the logo to be able to be taken apart and applied to different areas of the brand, such as food packaging, business cards, and signs.

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